4Legs Pet Food
Chilled Gourmet Dog Food
4Legs is a proud Australian-family owned company and its food is made right here in Melbourne. Since 1995, 4Legs has been committed to providing dogs with a high quality, wholesome and nutritional alternative to overly processed dog foods.
4Legs offers natural, fresh chilled and 100% preservative free food, without artificial colours, flavours or added sugar – unlike anything else available in the supermarket pet food fridge.
4Legs launched its debut products (fresh, natural meat and veggie balls) with very simple, shrink wrapped packaging that didn’t communicate its unique and special difference. There was little marketing and advertising activity to support and promote this ground breaking supermarket pet food range and so Blink was engaged to provide a full branding and marketing service.
Inspired by 4Legs ethos and its use of only fresh, natural and wholesome ingredients, Blink completely redesigned the packaging and created for the range a name that communicated what the brand was all about. 4Legs “All Natural” now had a strong on shelf presence in the supermarket pet food fridge with its new look that clearly displayed the fresh and wholesome food to its best advantage.
The accompanying national print and outdoor advertising campaign focused on the 4Legs tagline “Real Food. Real Fresh”. With clean and simple text and colour blocking, the product was the hero. The end result, a simple and effective message with a look as fresh and wholesome as the food itself.
4Legs is now a leading supermarket pet food brand and continues to develop and expand its range, which includes a number of fresh chilled, natural and wholesome pet food products to meet every dogs nutritional and well-being needs.
Scope of Work
- Brand Research
- Brand Positioning
- Brand Architecture
- Packaging Design
- Media Planning & Strategy
- Creative Strategy
- Print Advertising
- Outdoor Advertising