Whereis Maps is Australia’s leading supplier of mapping and navigation software.
Since 1997 Whereis Maps has mapped 1.2 million km of roads, including nearly 80,000 km of new roads across Australia and New Zealand in the last year alone (2015).
To reflect its trailblazing position, Whereis Maps required a major brand revitalisation and subsequent roll out across all print and media channels. The first since its inception in 1997.
Blink developed a strong, modern visual language that clearly communicates the precision, accuracy and reliability of Whereis Maps.
All digital communications, print collateral and even the mapping vehicle themselves followed suit with a strong, modern visual style, typography and fresh colour palette for a unified brand message.
Scope of Work
- Brand Collateral Design
- Brochure Design
- Fact Sheet Design
- Video Creation
- Art Direction